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In the same year, Diet Coke was recorded as having a 9.9 percent market share.
Additional variations of Diet Pepsi have been introduced over the years, wherein other flavors (such as wild cherry, vanilla, lemon, and lime) have been added to the cola.
It became the first diet cola to be distributed on a national scale in the United States. Diet Pepsi competed primarily with another diet cola named Tab in the 1960s and 1970s; however, The Coca-Cola Company introduced Diet Coke in 1982 and this product has since been the principal competing product to Diet Pepsi.
As of 2010, Diet Pepsi represented a 5.3 percent share of all carbonated soft drink sales in the United States, and was ranked as the #7 soft drink brand by volume.
The musical jingle from this ad generated popular culture appeal to the extent that it was eventually recorded and played on the radio, and later became a Top 40 hit.
Since its inception, musicians, professional athletes, actors and actresses have been featured prominently in the promotion of Diet Pepsi.
In 20, recording artist Gwen Stefani appeared in advertisements related to a campaign in which codes printed underneath Diet Pepsi bottle caps could be redeemed for music downloads on the Apple i Tunes music store.
First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a national scale in the United States." Supermodel Cindy Crawford became a recurring celebrity endorser for the Diet Pepsi brand at this time as well, beginning with a 1991 television ad in which she purchases a can of the drink from a vending machine on a hot summer day.Cindy Crawford was also brought back in 2002 to introduce a new packaging design for Diet Pepsi, and again in 2005 to promote the revised slogan "Light, crisp, refreshing" with an ad which debuted during Super Bowl XXXIX.In 1985, immediately following Super Bowl XIX, the game's respective quarterbacks, Joe Montana and Dan Marino, met in a hallway of what appeared to be a football stadium.Montana of the winning team, buys Marino a Diet Pepsi, and Marino promises to buy the drink the next time.
In October 2008, Pepsi Co announced it would be redesigning its logo and re-branding many of its products, including Diet Pepsi, although the drink continued to use the 2007-2008 logo until very early 2009.